The slow process of mainstreaming cannabis in the USA is an ongoing source of fascination to me as a former, um, enthusiast. I’m aware of a minor reefer civil war going on between bong-ripping hippies who feel that as long-time champions of the green they’re the soul and standard-bearers of pot-dom, versus hash oil vaping professional types who, with some justification, see themselves as the mainstream face of cannabis that’s going to help win the acceptance of legalization that’s eluded the whites-with-dreads brigades, but whom the hippies see as usurpers of weed culture. But I’ll score the new-school a point on this one: pipe and bong design has long been associated with juvenile eyesore bullshit for addled heads who evidently can’t function without seeing ALL THE COLORS AT ONCE. And while I’m glad such wares are keeping glass-blowers’ books in the black (my soft spot for the independent artisan transcends my perpetual irritation with both hippie culture and so-called “upscale” dicks), the Aura Water Pipe is an overdue injection of refinement into a marketplace that has long catered mostly to people who think rainbow-hued glass skulls are like, the ultimate, bruh. The reality is that to a great many pot users, pot isn’t the lynchpin of an all-consuming, indentity-defining lifestyle of psychedelic art, jam bands, and 420 culture, it’s just pot.
Aura is designed to provide a cleanable, durable, and user friendly water pipe smoking experience in a form that moves beyond the adverse reaction and stigma associated with traditional bongs. As progressive attitudes toward marijuana use continue to grow in the United States and abroad, water pipes have remained a reminder of the drug’s marginalized and subversive past. A look into existing cannabis products reveals the absence of a brand that connects with the mature, style conscious, and forward thinking market that has emerged in the recent wave of legalization in the United States. Designed to appeal to both existing and new users, Aura evolves the water pipe into a contemporary object that is comfortable in plain sight.
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